LOOK AT THIS PICTURE OF FAR-RIGHT WING GLOBAL 1% WALL STREET NEO-LIBERAL POLS GLAD TO SEE THE DISMANTLING OF OUR STRONG PUBLIC US HEALTH CARE SYSTEM.
While the mandate was sold by FAKE ALT LEFT 5% players as needed to pay for expanded MEDICAID----THAT WAS A LIE-----as many already see it will have citizens paying more for only insurance while not being able to access actual care. When we are MOVING FORWARD to far-right, authoritarian, militaristic, dicatorship LIBERTARIAN MARXISM our medical PHARMA and medical procedures WILL be used TO HARM the 99% of WE THE PEOPLE.
Fox News letting that right wing conservative voter group think it was a 'DEMOCRATIC LIBERAL' pushing what are far-right wing global 1% health policies. Please do not get angry at 99% of black, white, or brown citizens having no control over rigged and fraudulent elections during ROBBER BARON CLINTON/BUSH/OBAMA----hold these 5% to the 1% global Wall Street pols and players accountable---and GET RID OF ALL GLOBAL WALL STREET POLS AND THEIR FARM TEAM.
We notice that a Congress with Republican majorities and a Republican President don't seem to really want to get rid of that INSURANCE MANDATE that the right wing voters hate the most....just as a Congress with a super-majority of Democrats with a Democratic President just could not pass REAL left social progressive health policy ----and certainly not REAL EXPANDED AND IMPROVED MEDICARE FOR ALL.
Individual health care insurance mandate has roots two decades long
Published June 28, 2012
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March 23, 2010: President Obama signs sweeping health care legislation into law. (AP)
The controversial individual mandate that was upheld Thursday by the U.S. Supreme Court stems back more than 20 years, believed to have originated with a prominent conservative think tank.
The mandate, requiring every American to purchase health insurance, appeared in a 1989 published proposal by Stuart M. Butler of the conservative Heritage Foundation called "Assuring Affordable Health Care for All Americans," which included a provision to "mandate all households to obtain adequate insurance."
The Heritage Foundation "substantially revised" its proposal four years later, according to a 1994 analysis by the Congressional Budget Office. But the idea of an individual health insurance mandate later appeared in two bills introduced by Republican lawmakers in 1993, according to the non-partisan research group ProCon.org. Among the supporters of the bills were senators Orrin Hatch, R-Utah, and Charles Grassley, R-Iowa, who today oppose the mandate under current law.
In 2006, Republican presidential candidate Mitt Romney, who was then governor of Massachusetts, signed off on a law requiring individuals of the state to purchase health insurance. American Bridge 21st Century, a Democratic opposition research group, on Wednesday released a 2006 video in which Romney says he is “very pleased” with the mandate.
“With regards to the individual mandate, the individual responsibility program that I proposed, I was very pleased that the compromise between the two houses includes the personal responsibility mandate. That is essential for bringing the health care costs down for everyone and getting everyone the health insurance they need," Romney says in the video.
In 2007, a bi-partisan Senate bill authored by Senators Bob Bennett, R-Utah, and Ron Wyden, D-Oregon, contained a mandate. In 2009, however, Republican senators declared such a provision “unconstitutional.”
During the 2008 presidential campaign, Obama expressed opposition to a mandate requiring all Americans to buy health care insurance. In a Feb. 28, 2008, interview on the Ellen DeGeneres show, Obama sought to distinguish himself from then-candidate Hillary Clinton by saying, "Both of us want to provide health care to all Americans. There’s a slight difference, and her plan is a good one. But, she mandates that everybody buy health care.
"She’d have the government force every individual to buy insurance and I don’t have such a mandate because I don’t think the problem is that people don’t want health insurance, it’s that they can’t afford it," Obama said. "So, I focus more on lowering costs. This is a modest difference. But, it’s one that she’s tried to elevate, arguing that because I don’t force people to buy health care that I’m not insuring everybody. Well, if things were that easy, I could mandate everybody to buy a house, and that would solve the problem of homelessness. It doesn't."
In 2010, Obama signed the Patient Protection and Affordable Care Act that put into place an individual mandate.
As we have shouted for a decade our local US cities having global hedge fund IVY LEAGUES tied to all of these ROBBER BARON FRAUDS these few decades especially those that looted our FEDERAL MEDICARE AND MEDICAID TRUSTS----now belong to the PUBLIC as we hold these ROBBER BARON INSTITUTIONS accountable---so the American people have the resources both brick and mortar and organizational to return to DEVELOPED NATION US HEALTH CARE FOR ALL allowing all those PAYROLL TAXES paid as HEALTH SAVINGS PLANS to actually provide all the health care 99% of WE THE PEOPLE need. This is why we must PROTEST in our US cities against these global institutions with executives who staged the FLEECING OF AMERICA.
Global Johns Hopkins has the jump on all other US health corporations because it started LOOTING WITH FRAUD our Federal agencies much earlier than Clinton era----it also was first to build the global slave labor human capital distribution system having captured and enslaved global labor pool these several decades----and here we see JOHNS HOPKINS is ready to do the same to WE THE PEOPLE THE US 99%-----EX PATS ANYONE?
Meanwhile in Baltimore we have global Johns Hopkins and its GLOBAL BALTIMORE DEVELOPMENT pulling the strings of a puppet Baltimore City Council and mayor filling our US CITY OF BALTIMORE WITH MILLIONS OF GLOBAL LABOR POOL ready to take all US jobs in the former Baltimore City MOVING FORWARD to BLOOMBERG FOREIGN ECONOMIC ZONE 2 NORTH AMERICA----
Oh, sure----let's just allow a 5% to the 1% move 350 million US citizens overseas as EX-PATS instead of GETTING RID OF ALL 5% white, black, and brown pols and players.
Johns Hopkins Aramco HealthcareSaudi Arabia
Johns Hopkins Aramco Healthcare is a first-of-its-kind health care joint venture between Saudi Aramco, a world leader in energy, and Johns Hopkins Medicine. This organization, which was inaugurated on January 28, 2014, is designed to drive and enhance the well-being of the community in an environment of growth and learning, by providing innovative, integrated and patient-centered care to Saudi Aramco’s employees and health care beneficiaries.
Johns Hopkins Aramco Healthcare brings together Saudi Aramco’s long-established health care delivery system and its approximately 360,000 beneficiaries and the world-renowned clinical, education and research expertise of Johns Hopkins Medicine.
Johns Hopkins Aramco Healthcare will evolve into a center of excellence that provides enhanced specialty and subspecialty services, new lines of treatment, research and education that address some of the most significant health care challenges in the region.
As seen in the 2016 Biennial Report. Learn more.
About Our Agreement
- Johns Hopkins Aramco Healthcare is expected to fuel clinical innovation, serve as a model in the provision of health care and contribute to the development of the health care industry in alignment with Saudi Aramco’s commitment to enabling growth, opportunities and diversification within the Kingdom of Saudi Arabia’s economy.
- Johns Hopkins Aramco Healthcare will work to advance and apply new medical knowledge, health care delivery practices and strategies for population health management in a way that’s tailored to the needs of the local region.
- This partnership provides medical personnel unparalleled opportunities to learn and grow, to serve patients and families, to share the latest research innovations, and to apply those innovations quickly to patient care.
- This venture takes Johns Hopkins Medicine’s international expansion to a new level. Under the terms of the initial 10-year agreement, Saudi Aramco and Johns Hopkins Medicine will each hold an indirect ownership stake in the new Saudi-registered company.
- One of Johns Hopkins Medicine’s major contributions will involve consulting and knowledge transfer from 14 clinical areas, with an additional focus on education and training programs related to nursing, quality and safety, research, and leadership development to ensure sustainability into the future.
Points of Pride
Johns Hopkins Aramco Healthcare and Johns Hopkins Medicine collaborate to constantly improve and develop new services to treat some of the most significant health care issues in the region. Below are some major successes accomplished between 2014 and 2017:
- Cardiac Surgery: Re-establishing an adult cardiac surgery program, hiring a senior cardiac surgeon and a support team, training the cardiac surgery team and maximizing the expertise within Johns Hopkins Aramco Healthcare.
- Endovascular Surgery: Launching the endovascular surgery program at Johns Hopkins Aramco Healthcare, conducting regular clinical endovascular rotations, developing a non-invasive vascular imaging laboratory, and treating aortic aneurysms for the first time at Johns Hopkins Aramco Healthcare.
- Emergency Medical Services: Providing quick and comprehensive emergency medical support, which is critical to meeting the needs of patients who work in the high-hazard oil and gas industry.
- Hospital Medicine: Expanding Johns Hopkins Aramco Healthcare’s hospital medicine program to operate 24 hours a day to help reduce patients’ length of stay, increase access to medical experts and improve overall quality of care.
- Primary Care Model: Implementing a patient-centered model of care delivery at Johns Hopkins Aramco Healthcare in which treatment is coordinated through primary care physicians to ensure patients receive necessary care when and where they need it.
- Robotic Surgery: Fostering a minimally invasive and robotic surgery program in urology that allows Johns Hopkins Aramco Healthcare patients to receive even more precise treatments, with the added benefits of shorter hospital stays and less pain during recovery.
- Palliative Care: Introducing palliative care and establishing a holistic, multidisciplinary program at Dhahran Health Center to improve the quality of life of patients with life-threatening illness by preventing and relieving their suffering.
- Sickle Cell: Enhancing the care of Johns Hopkins Aramco Healthcare patients with sickle cell anemia, a life-threatening genetic disorder that is relatively common in Saudi Arabia, to help reduce patients’ hospital stays and optimize their outpatient care at Johns Hopkins Aramco Healthcare.
Visionaries of Johns Hopkins Aramco Healthcare
Watch the story of Saudi Aramco and Johns Hopkins Medicine and how these two renowned organizations formed the one-of-a-kind Johns Hopkins Aramco Healthcare.
Johns Hopkins Aramco Healthcare
Thinking About Doing Something Different?
Are you interested in furthering your career in a patient and family care oriented environment where your contributions are valued?
Johns Hopkins Aramco Healthcare (JHAH) will foster your professional growth to help you broaden your competencies and develop lifelong employability skills. Through the delivery of high-quality medical care, Johns Hopkins Aramco Healthcare seeks to improve population health through scientific innovation, research, clinical care, and the ongoing development of clinicians, nurses and health care professionals.
With a central location in Saudi Arabia's Eastern Province city of Dhahran, Johns Hopkins Aramco Healthcare gives you the opportunity to explore a new part of the world, residing in a great hub for personal travel within the region.
A career defining opportunity, Johns Hopkins Aramco Healthcare (JHAH) offers you career fulfilment and development opportunities in a patient-centered environment where your contributions are valued.
Join us at Johns Hopkins Aramco Healthcare as we fulfil our potential as a trailblazing organization dedicated to the health and wellbeing of the people we serve and the advancement of medical knowledge.
Harvard as that OLD WORLD MERCHANTS OF VENICE GLOBAL 1% FREEMASON IVY LEAGUE teamed with the same Johns Hopkins as that Bush neo-conservative global 1% university took the lead in fleecing our Federal agencies with fraud especially our Health and Human Services funding to expand overseas allowing more and more US CITIZENS whether our labor unions with strong health benefit plans already paid=====or our seniors denied strong equal protection MEDICARE AND MEDICAID-----REMEMBER, our labor unions tied to exiting US corporations HAVE A FEDERAL AGENCY tasked with making sure former union members aging now to seniors receive those benefits----that was the US corporate bankruptcy deal and those US bankrupt corporations are now these global multi-national corporations with plenty of revenue to PAY UP----including global health systems.
Affordable Care Act had Clinton neo-liberals with Obama sending tens of billions of dollars for ONLINE RECORDS telling us this was efficient when the goal of these technology MEGA-DATA medical structures is to create ONE WORLD ONE GOVERNANCE ONE GLOBAL LABOR POOL RECEIVING ONE WORLD HEALTH CARE PREVENTATIVE CARE tied to TELEMEDICINE.
So, we see the global insurance corporations and global technology corporations handed our Federal Health and Human Services PUBLIC TRUSTS pre-paid health savings to build a global health tourism for only the global 1%.
I'm sure all this will not happen to my population group------my BROTHERHOOD will take care of me------OH, SURE ---THEY ARE MOVING FORWARD UNDER THE BUS.
IT REALLY WILL BE A 'GAME-CHANGER' AS US CITIZENS WILL NO LONGER BE ABLE TO SEE A REAL DOCTOR OR VISIT A BRICK AND MORTAR MEDICAL FACILITY.
UMass Memorial Health Care invests $700 million in a new Epic records system; Here's why it will be a 'game changer' in patient care
Updated on September 12, 2017 at 7:11 AM Posted on September 12, 2017 at 7:00 AM
9Gallery: UMass Memorial Health Care trains for Epic healthcare software
By Melissa Hanson
As a patient started to seize at UMass, doctors and nurses rushed to his aid, administering Ativan and other drugs, eventually intubating him and working to get him stable.
They shouted out exactly how much of each drug they gave the patient, so other nurses could enter each and every move into the computer system.
This was a mannequin patient and a vital part of UMass Memorial Health Care's training to implement its new health care record system, Epic.
Doctors, nurses and staff across the board at UMass say Epic will be instrumental in improving patient care and preparing for the future of healthcare, which is predicted to shift into a virtual space.
Bringing Epic to UMass came with a $700 million investment over 10 years, according to UMass Memorial Health Care CEO Dr. Eric Dickson.
Most of the nation's academic health centers use Epic. The company says close to 60 percent of the U.S. population has a record in Epic, as well as more than 75 percent of New England and nearly 65 percent of Massachusetts.
With today's system, one doctor may not be able to access all records associated with a particular patient. As other hospitals and healthcare systems started becoming a part of UMass over the years, it meant more health records came in. But the electronic platforms that hosted all that data didn't match up with one another.
To best service the 3 million unique patients at UMass, they needed to compile data from past visits to streamline the process in the future. With Epic, all those separate files will become a single integrated health record.
"It's almost emotional," Dickson said. "For so many years, we've been using a system that takes a lot of time ... and now it's all right there. It will be transformative for our practice of medicine here."
Pamela Manor, a nurse, associate vice president for clinical informatics and the chief nursing information officer for the Epic system, said this is the kind of system they've been hoping for.
"It's a big improvement for the patient because if the patient will subscribe to the patient health record that's available, they're going to see so much more information," she said. "So the patients will be better informed and the staff will be better informed, so it's a better care situation for both."
A $700 million investment meant that UMass has had to put other initiatives on the back burner. But, if the system utilizes Epic to become about 2 percent more efficient every year for the next five years, the system will have paid for itself, Dickson said.
"This will be, by far, the largest clinical data repository in Central Massachusetts, and possibly one of the largest in New England because of the number of patients and the amount of data we will migrate," Dickson said.
The system will go live on Oct. 1. Before then, employees are spending hours training with computers and mannequin patients in the UMass Medical School simulation lab. Physicians spend about 12 hours training in the lab, and nurses spend 20 or more, according to Dr. Eric Alper, chief clinical informatics officer and the physician champion for the Epic project.
With the training, staff will help make transitioning easier when they working with live patients.
"I think the thing that's so hard for nursing, as we adapt to this new system, is in the most urgent of situations, making sure we're able to document electronically so that we have everything well recorded at the same time as we're delivering great care," Alper said.
Epic will also allow UMass records to be easily available outside the hospital, say if a patient has an emergency and is transported to one of the Boston hospitals that also use the system.
Dickson likened the ease of the system to using Amazon.com, which remembers his log on and knows what he has purchased before.
"It's game changing," he said. "The future of healthcare is we're going to interact with our patients through a virtual environment. The future is about constantly working with patients, especially complex patients, through a virtual environment."
It won't be smooth sailing right off the bat. Dickson said they expect between 50,000 and 100,000 problems to be recorded after going live on Oct. 1, which is a typical number for a system of its size. A "massive" team will be in place to address those issues as they arise, Dickson said.
Dickson said the staff was surveyed on what they thought would be most important for the future of UMass. Was it more buildings and more beds or a robust IT system?
About 85 percent wanted to invest in a large-scale information technology system, he said.
"What has been the most amazing thing for a long time UMass Memorial guy, I've been attached to this system for 25 years, I have never seen an initiative where our people have come together across the system," Dickson said.
Listening to the staff and working to fulfill their needs also was a step toward achieving UMass' goal of engaging its employees, Dickson said.
UMass considered several health systems, but feedback from the nurses and doctors who tested them decided that Epic seemed most efficient, Dickson said.
As the doctors and nurses worked on the seizing mannequin, they got the training they'll need during a live emergency.
"What happens when you participate in a live simulation like this is things happen in real-time that are clinically relevant," said Paul Boisvert, an educator at the hospital and director of the clinical training center at Health Alliance Hospital. "What's happening to the mannequin, simulator, is clinically relevant to them, it means something to them. It helps them to prioritize what to do in the computer software first, how it impacts the patient, how it impacts their own personal workflow."
The REAL LEFT SOCIAL PROGRESSIVE action regarding public health in US is recovering 99% of American citizens' pre-paid health benefits and trusts and bringing them to US citizens -----and that is EASY PEASY as we HELP these global IVY LEAGUE hedge funds return to what they do best------private colleges with all the assets of these global corporations coming back to communities.
This is critical for not only 99% of US citizens wanting to keep a developed nation broad health care for all------REAL EXPANDED MEDICARE FOR ALL----but it is critical for our developing nations overseas needing their 1% to BUY all assets of these ROGUE IVY LEAGUE UNIVERSITY MEDICAL CAMPUSES to build health systems in those developing nations controlled by sovereign citizens. So, Taiwan, Saudia Arabia, Singapore, China, Bahrain, UPPER MONGOLIA------all having global IVY LEAGUE HEALTH SYSTEM campuses built with fleeced Federal agencies during ROBBER BARON FRAUDS----would buy those global IVY LEAGUE campuses and send that revenue back to US cities to rebuild our strong public health system for 99% of citizens.
This allows our global 99% of citizens to grow their own health systems controlled by their own communities not needing global labor pool workers from other nations but hiring sovereign citizens as these health care workers====THAT IS REAL LEFT SOCIAL PROGRESSIVE HEALTH POLICY and it starts by STOPPING MOVING FORWARD.
If global 99% think this is about love and peace among world citizens they are not thinking forward to 22nd century DEEP STATE SMART CITIES FOR ONLY THE GLOBAL 1%.
NO ONE WORLD ONE ENERGY/TECHNOLOGY GRID WITH GLOBAL HEALTH TOURISM NEEDED.
MMSc in Global Health Delivery
Master of Medical Sciences in Global Health Delivery
Director: Joia S. Mukherjee, MD, MPH
Associate Professor of Medicine
The Harvard Medical School Department of Global Health and Social Medicine offers a Master of Medical Sciences in Global Health Delivery (MMSc-GHD).
The MMSc-GHD is a degree-granting master's program that offers a rigorous cross-university curriculum focused on developing the tools needed to perform social and delivery science and policy research in resource-limited settings. The core component of the MMSc-GHD is a field-based mentored research project in global health, culminating in a master's thesis. We invite you to learn more about MMSc-GHD program details and to read an alumni profile of Aneel Brar, MA, MMSc '16.
The first cohort of students is featured in this brief video:
Harvard Medical School: Master of Medical Science in Global Health Delivery from Abundance Foundation on Vimeo.
Why choose to pursue the MMSc-GHD?
- Students complete a mentored research project focused on delivering health care in a low-resource setting.
- The projects are directly relevant to care delivery.
- Students will actively work on innovations to deliver health care with an equity agenda.
The course curriculum introduces students to the key problems and methodologic approaches relevant to global health delivery research. Courses cover quantitative methods, qualitative methods, approaches to monitoring and evaluation, global health delivery and research ethics, and theoretical perspectives from the social sciences relevant to medicine. Courses are offered through Harvard Medical School, Harvard School of Public Health, and Harvard Business School. The courses prepare students to situate global health work in its broad social, economic, and political contexts. In addition, social science and mixed methods analytics prepare students to assess the needs of a population, the feasibility of a delivery program, its effectiveness, and the resources and political will required to scale pilot projects into larger programs.
The mentored research project offers students significant hands-on experience and allows them to participate in the design, conduct, and evaluation of an innovative global health delivery program. Beyond developing skills in global health delivery, students have the opportunity to contribute to the quality of health care delivery at the sites where they work, to enhance the training available to local clinical staff, and to contribute to the growing knowledge base that is transforming global health.
All students in this program are required to perform non-clinical work in a health delivery setting through the on-site project. The requirement is an integral part of the program curriculum since students earn academic credits for the on-site project. Program staff assists students in developing suitable projects. Students may choose to conduct their research either in a resource poor area in the United States or in developing countries such as (but not limited to) Bangladesh, Chile, Haiti, India, Liberia, the Navajo Nation, Peru, Rwanda, Tanzania, and Uganda. Students may work with an American employer or with a non-American organization in the U.S. or abroad.
- The MMSc-GHD is open to mid-career clinicians and professionals seeking new training to develop their careers in global health; medical students; students in other health-related graduate programs; residents, fellows, and other clinicians in training.
- The MD-MMSc-GHD is open to students currently enrolled as MD students at HMS. These students apply during their third year at HMS and they begin the program after completing Principal Clinical Experience. For more information, please contact Christina Lively.
When the WORLD HEALTH ORGANIZATION and United Nations PRETEND universal care is being installed in developing nations they use the same FAKE LEFT SOCIAL PROGRESSIVE TALKING POINTS being used on US citizens. Obama and Clinton neo-liberals pretended expanding THOSE WITH HEALTH INSURANCE equated to citizens receiving actual health care. So, we are hearing from national media these several years that more and more US citizens and global labor pool immigrants HAVE HEALTH INSURANCE at the same time we are seeing data telling us tens of millions growing to hundreds of millions of US citizens cannot ACCESS THAT HEALTH CARE. That free primary care annual visit for basic health stats includes less and less access to ordinary disease vector treatments.
When DACA proponents tout immigrant citizens getting jobs as HOME HEALTH CARE labor because they accessed US vocational community colleges they are not telling WE THE PEOPLE THE 99% that there will be NO HOME HEALTH CARE that is not our own family members tied to a computer with health teams in Malaysia as the only medical services 99% of people will receive. HOME HEALTH CARE only has real humans because that GLOBAL ONE TECHNOLOGY GRID for telemedicine has not been built yet.
REAL HOME HEALTH CARE WORKERS DISAPPEAR IN GLOBAL HEALTH TELEMEDICINE.
We are already seeing many US families told to take over in caring for family members with extreme disability and chronic illness ---temporarily having that family member paid to do those services but that payment will disappear very soon.
Below we see the same global health tourism structures being built in Foreign Economic Zones overseas and they will operate the same way----they will tout 90% of citizens having health insurance as universal care----they will connect 99% of citizens to telemedicine----then they will recruit global labor pool for employment----and open doors to global 1% and their 2% for global health tourism. We already have global 1% and their 2% able to fly to Western developed nation health care so there will be no NET GAIN IN GLOBAL HEALTH CARE ACCESS FOR THE 99%.
Asian, Middle-Eastern, African 99% of citizens are now being made to pay PAYROLL TAXES for health savings accounts tied to STOCK MARKET---being sold this idea of receiving the kind of Western nation quality of health care when even US 99% of citizens will not access that level of care.
The Expanding Home Healthcare Market in Asia
May 14, 2014 This article was also published on Medical Device Summit
The global home healthcare market — including devices, products and services — was worth almost $215 billion in 2013. It is projected to continue growing at 8% per year through the end of the decade.
In Asia, rising patient awareness of homecare and an expanding middle class mean that demand for home healthcare is exploding. The Asian market for home healthcare products and services has a double digit annual growth rate. The Asian healthcare device market segment alone (not including home health services or other products) is expanding especially quickly and will reach $15 billion in 2017, up from $2 billion in 2012.
On the other hand, in some Asian countries, healthcare infrastructure is underdeveloped. For some Asians, in-hospital healthcare can be prohibitively expensive, and many patients prefer to be convalescing at home. Additionally, many Asian countries are starting to age more quickly, while also seeing significant increases in patients with chronic diseases that require long-term care. This in turn fuels demand for in-home medical services. A lack of trained doctors, nurses and assistants in some fields — such as geriatric care — provides good opportunities for Western medical device makers that can provide easy-to-use devices for homecare.
Source: UN Population Division
Retirement villages, nursing care, home infusion therapy, respiratory therapy, meal delivery, aging-in-place establishments, rehabilitation services, medical disposables, telehealth and holistic care services have strong growth projections in Asia.
The fast expansion of technology is one key driver of the Asian home healthcare market’s quick growth. Healthcare IT will be key in addressing the many unmet medical needs of Asian countries. The Asia-Pacific mobile health service industry alone will be worth almost $8 billion by 2018, with most value in telemonitoring and diagnostic services. By 2018, China will be the largest Asian mobile health service user in terms of revenue — accounting for almost $3 billion. Japan will be the second largest mobile health service market with revenues of $1.5 billion, while India will be third with revenues of close to $1 billion.
Lifestyle differences between the U.S. and Asian countries should be considered when exporting and marketing medical device products in Asia. For instance, Japanese homes are much smaller and have more narrow doorways — so the size of products should be reduced accordingly. Other differences, such as common home furnishings, sleeping mats and showering customs, should also be taken into consideration.
Japan has one of the largest healthcare markets in the world, valued at over $100 billion. Japan is also one of the most rapidly aging countries: by 2025, 36% of Japanese will be over the age of 60. The Japanese home healthcare market — including medical devices, services and other products for home use — was worth approximately $25 billion in 2013. Imported device products account for 20% of the homecare device market. The largest healthcare product segments include adult diapers, convalescent beds, hearing aids, wheelchairs, handrails and products for patients who have had strokes and/or heart attacks and will be bed-ridden at home. Japanese homecare product importers are looking for Western home healthcare products that are innovative and conducive to the Japanese home.
There were more than 5 million Japanese officially requiring long-term care in 2011, meaning that they receive government-supported long term care insurance. Millions more have physical disabilities that often require home healthcare equipment and services. Insurance is available for Japanese over the age of 40 who are bed-ridden or afflicted with dementia. Those with rheumatoid arthritis, terminal cancer and cerebrovascular disorders are also eligible.
Japan has by far the best insurance for home healthcare patients in Asia. Under the country’s National Health Insurance, there are 16 types of home healthcare services approved for reimbursement. Coverage includes short and long-term nursing home stays, home renovation, home healthcare support services, purchase and/or rental of homecare equipment and rehabilitation support services. Generally, insurance covers 90% of the cost of homecare services and devices.
For instance, approximately 110,000 Japanese use an oxygen concentrator to increase lung function. Other approved therapies include ventilators, continuous positive airway pressure (CPAP) therapy for sleep apnea, home dialysis systems, insulin administration for diabetics and infusion therapy. In 2013, rented home healthcare products covered by insurance were valued at $2.7 billion, and the market is growing at almost 10% annually.
Japan also has several government programs promoting the expansion of IT in healthcare through increased health record access and home healthcare quality — such as “My Hospital Everywhere” and “Seamless Cooperation.” The government has established a certification program for nurses to diagnose and treat basic illnesses, reducing the costs of doctor visits to patients’ homes.
As more Japanese hospitals expand their healthcare IT services, the market share will increase exponentially. Cloud computing services for the Japanese healthcare sector are projected to grow from less than $100 million in 2011 to $2.5 billion in 2020. Fujitsu, a large Japanese IT company, controls a significant portion of the electronic health record market and is expanding its networking services and cloud availability. Fujitsu launched several cloud-based home healthcare services in 2013. With a local partner, GE Healthcare also started offering cloud computing services for medical image data sharing in 2011.
Smartphones and tablets are also multiplying the possibilities of home healthcare. Microsoft Japan has developed software to support home visits by doctors, while Yamada Denki, a Japanese electronics retailer, has released tablet software for home healthcare use. Medical devices such as blood pressure monitors or cardiographs can be marketed for home use, and the information collected can be sent to the patient’s hospital or clinic. Rural areas are seeing a decline in the number of hospitals and doctors, increasing the need for IT connected home health technologies.
There are several product areas that U.S. home healthcare companies can do well in. Rehabilitation equipment for hospital and home use is a fast expanding sector, as the Japanese government is heavily emphasizing this field. Dementia patient care technology and equipment is another high growth area. There are around 2.2 million dementia patients in Japan — and half of these are living at home, cared for by family members. In addition to remote patient monitoring, home monitoring and alert systems for seniors living alone will be an increasingly lucrative market. There are almost 5 million households headed by a single person 65 years of age or older, and this number is growing quickly. Western device companies should look to expand their product lines and markets in high-tech communications technologies for people with disabilities, wearable devices, rehabilitation robots and equipment to assist caregivers with transferring patients to beds and wheelchairs.
China is another good market for home healthcare products and services, with a value of more than $3 billion. There are 85 million disabled people in China, and 75% require assistive devices. There are a further 230 million Chinese with chronic illnesses. With 150 million cars on the road, the incidence of traffic accidents is high. Almost 320,000 injured workers receive government funded rehabilitation treatment annually. Home healthcare is a very attractive option for those with chronic diseases or recovering from injuries, convalescing at home.
Demographically, aging is another issue in China. While not aging as quickly as Japan, there will be 290 million Chinese aged 60 or older by 2025 (compared to 175 million today), accounting for approximately 20% of the Chinese population. Many will be suffering from cancer, dementia, diabetes and/or cardiovascular disease.
China started allowing private healthcare establishments in its 12th Five Year Plan (2011-2015), which has opened the door to private home healthcare services and nursing facilities. There are already several joint ventures between U.S. health providers or investors and Chinese senior care companies currently underway in China.
In China, there is a strong cultural tradition of caring for elderly relatives at home. The Chinese government announced in 2012 that it would promote home healthcare as the main strategy to care for the growing elderly population. The Chinese government aims for 90% of seniors to be cared for in their own homes or in the homes of their children. A projected 7% of low-income seniors will live in government-funded elderly communities and hospitals. The remaining 3% of seniors will move to private nursing facilities and senior housing.
Chinese startups like PineTree (Beijing) and CCX Homecare (Shanghai) are joining early U.S. market entrants in home healthcare provision — such as Right at Home and Home Instead, two of the largest international home healthcare providers. These companies focus on providing cost effective in-home senior care for elderly Chinese. U.S. based Direct Supply (Milwaukee), which markets senior care products and services, has also been investing in China to expand its relationships with domestic and foreign senior care facility operators.
Western senior care brands are increasingly successful in China due to both a positive brand perception and a growing middle class that can afford such products. The senior care market is projected to explode in the next several years, making now a great time to start market penetration as well as build up brand recognition and market share.
The Indian home healthcare industry is valued at almost $2.3 billion and is expanding at more than 18% per year. While aging more slowly than Japan and China, by 2025 there will likely be almost 160 million Indians over the age of 60, about 10% of the population. Chronic diseases are also increasingly prevalent. The middle class is expanding and better able to pay for preventative and primary care. Hospitals are often not easily accessible for many rural Indians, increasing the attraction of homecare for chronic illness and post-operative care. Public awareness of home healthcare has also been rising. This is due in large part to the desire for cheap, efficient, comfortable quality care. An estimated 65% of hospital visits in India involve healthcare that can be done in the home.
The increasing utilization of technology will allow more care to be given at home instead of at an expensive hospital. The home healthcare services most in demand in India are geriatric care, diabetes management, paramedical care and physiotherapy. Sleep apnea is another attractive area for home healthcare, as an estimated 160 million Indians have the disorder. India’s mobile healthcare sector is also growing quickly, especially in the area of diagnostics — due in large part to India’s sizeable rural population.
Indian companies that have been expanding their presence in the home healthcare market include Metropolis Health Services (India) and Apollo Hospital (India). Some offer “doorstep” diagnostic tests, such as ECG, x-ray and ultrasound tests. Other large hospital groups like Columbia Asia (Southeast Asia), Hinduja Hospital (Mumbai) and Max Healthcare (India) have also started offering homecare services.
A variety of Indian start-ups — such as Health Care at Home India (Delhi), India Home Health Care (Bangalore) and Homital (Delhi) — are now entering the home healthcare market to provide services like post-surgery care, elderly care, physiotherapy and palliative care. These companies are also receiving increased attention from investors. In September 2013, home healthcare firm Bayada (U.S.) purchased a 26% stake in India Home Health Care. Portea Medical (Delhi) received $8 billion in investment funding in December 2013.
These growing Indian home healthcare firms generally only offer homecare services in large cities like Delhi and Bangalore. However, they are now expanding geographically and utilizing more home medical devices in their provision of services. Homital reported 300% year-on-year growth in 2013-2014 and is preparing to expand its operations to 4 more major Indian cities by March 2015. Health Care at Home India plans to expand into 3 more cities in 2014, followed by smaller towns in 2015. Portea Medical currently operates in 12 cities and covers 2,500 visits a month. Portea plans to expand to 50 more cities by early 2106.
Western companies like such as Philips, GE Healthcare and Johnson & Johnson have been operating in the Indian home healthcare market for years. To better enter the local market, many manufacturers utilize a rental marketing model, leasing larger equipment to Indians on a short or medium term basis due to affordability issues.
Western medical companies selling products that assist with home-based patient care should see quickly expanding market opportunities in Asia. Many countries have aging populations that are increasingly wealthy and able to afford home healthcare treatment that is often more cost effective than hospital stays. Many Asian countries have a culture of caring for the elderly in their own or relatives’ homes — further accelerating the demand for homecare products. Due to a shortage of qualified health professionals and a lack of homecare doctor availability, home care products that are easy for the patient or caregiver to use and/or that integrate IT will find an especially large market in Asia.
'Shifted much of patient care onto family members with no medical training'.
This is indeed what is fast becoming our US public health savings account funding for health care----MEDICAL PRODUCTS while access to hospitals and professional medical procedures disappears. Most of our Federal Medicare funding for more and more seniors is just this below.
HEALTHCARE PRODUCTS ARE REPLACING VITAL DISEASE VECTOR TREATMENTS AND HOSPITAL ACCESS.
Remember when we stayed in the hospital long enough to be free from all these home health care products? People recovering from strokes et al went to longer-term care at health centers having well-trained staff moving our HEALTH SAVINGS BENEFITS from hospital to recover facilities-----all that is disappearing-----as the family and their home becomes that facility and yes, our family members are NOT TRAINED PROFESSIONALS.
'The largest healthcare product segments include adult diapers, convalescent beds, hearing aids, wheelchairs, handrails and products for patients who have had strokes and/or heart attacks and will be bed-ridden at home. Japanese homecare product importers are looking for Western home healthcare products that are innovative and conducive to the Japanese home'.
Today in US as will be true this next decade or two overseas we still have a MIDDLE/AFFLUENT CLASS of maybe 10-20% of citizens able to meet health insurance mandates buying those SILVER OR GOLD PLANS as do those Foreign Economic Zone nations overseas.....Japan has been a developed nation for several decades having the same declining wealth for its 99% of citizens.
Think as MOVING FORWARD ECONOMIC CRASH----BOND MARKET/DOLLAR COLLAPSE---LONG TERM UNEMPLOYMENT/GREAT DEPRESSION hits Western nations and Japan -----with the goal of moving ALL 99% OF CITIZENS into extreme poverty---our children and grandchildren will not access the kinds of health care we do today. Let's STOP MOVING FORWARD and rebuild our strong, broad-based public health system for all-----using the assets from these LYING, CHEATING, STEALING GLOBAL WALL STREET HEALTH INSTITUTIONS.
Our medical schools are training our future health care workers with these policies-----DO NO HARM----HIPPOCRATIC OATH-----PATIENT'S BILL OF RIGHT----GONE WITH THE WIND.
Don't worry say global hedge fund IVY LEAGUE MEDICAL CAMPUSES-----we will have a computer monitor with telemedicine people guiding that family member who is soon to work 15-18 hours a day as a global corporate campus labor pool slave.
July 15, 2010
Preparing family members to care for the patient at home
Preparing family members to care for the patient at home
With advances in cancer care creating opportunities for more outpatient treatment and changes in health care payment and delivery leading to shorter hospital stays, the responsibility for care of cancer patients is falling increasingly on family members. Without medical training, these family members are now taking on tasks that only hospital staff used to be responsible for. In addition to asking family members to join the patient at doctors' appointments and to communicate with health care professionals regarding expectations for and possible side effects of treatment, we now must train them to manage equipment and schedules—tasks that they may be ill-prepared to take on.
Nine core caregiving processes reflect the responsibility that family members take on when caring for a cancer patient in the home:
- Monitoring or ensuring that changes in the patient's condition have been noted
- Interpreting (making sense of what has been observed)
- Participating in decision making
- Taking action or carrying out decisions and instructions
- Providing hands-on care
- Making adjustments or adjusting actions based on the patient's responses to the actions
- Accessing resources that will be needed to care for the patient
- Working to provide the needed care without taking away the patient's sense of independence
- Navigating the health care system to provide appropriate care.1
THE NEED FOR EDUCATION
Although caregiving is never easy for family members, health care professionals must try to make it easier by educating, demonstrating, and providing resources. Some of the tasks that family members may be asked to take on include administering medications (including managing pain), providing oxygen support, caring for wounds, managing Foley catheters, bathing, transferring from bed to chair, and making the home safe for medical supports such as walkers or oxygen equipment.
According to the National Cancer Institute, receiving care at home offers the patient the benefits of remaining with family and friends in familiar surroundings; but in exchange, it requires families to address new issues and cope with all aspects of the patient's care. A team approach involving the patient, family, physicians, nurses, social workers, physical therapists, and others is essential.2
Over the past quarter-century, significant research into the roles and needs of caregivers has found that what they require first and primarily is education.3 Education allows caregivers (and patients) to understand the disease and the symptoms that will require management, to comprehend treatment options, and to learn to use equipment.4 But understanding how the family functions and what will work in the home also requires the support of home health care professionals who have the time and educational tools to work with patients and family members in the home setting. One helpful handout is A Family Caregiver's Guide to Hospital Discharge Planning, available online from the National Alliance for Caregiving.5 This resource discusses what the hospital will provide for caregivers and what to expect from the discharge planning process.
Houts and colleagues describe a program based on problem-solving and caregiving that is designed to empower family members and decrease the caregiver stress.6 This program—known as COPE, for Creativity, Optimism, Planning, and Expert information—teaches caregivers how to plan, coordinate, and modify as needed care plans given to them by health care professionals. The COPE model not only provides educational sessions, including handouts to be used by caregivers when in the home, but also examines the problem-solving skills of caregivers and works to bolster those skills as needed. Pasacreta and colleagues incorporated symptom management, skills, and medication management into a three-session educational and support program that increased confidence in participants who attended.7,8 Caregiver perceptions of their own health also increased over time.8
WHAT HAPPENS IN THE REAL WORLD
While both of these models report excellent results for support in the home care environment, is it reasonable to expect that hospitals today can provide the necessary level of education and support? If not, then what is the best practice seen today?
Most health care providers, when preparing patients and families for the transition from hospital to home, recognize the need for home care follow-up. Usually, a multidisciplinary discharge team discusses the needs the patient will have at home and arranges for a consultation before the patient is discharged. During this consultation, family members learn such techniques as wound care, Foley catheter care, or how to walk with a patient utilizing supportive equipment. In other cases, the patient is sent home with educational material that the family will need to review. (Hopefully, the material includes pictures that show the "how" of doing something in addition to explaining "why" it is necessary to do.) Then, when the home care intake nurse arrives in the home, the nurse will review the information again. If toilet risers, walkers, or other adaptive devices are to be used, these are usually delivered by a durable medical equipment company.
A few durable medical equipment companies have drivers who can educate family caregivers on the use of their equipment, but unless the driver is delivering oxygen supplies (most such drivers can educate caregivers), this is unlikely. So what do families do in that case? Again, the responsibility to educate falls to the home care nurse. However, these nurses are not usually scheduled to visit the home on the day of discharge.
ONLINE EDUCATION RESOURCES A number of Web sites provide excellent educational materials for caregivers (and patients), if they know where to look.
The American Cancer Society's www.cancer.org has several articles on how to care for a cancer patient at home.9 These articles not only look at how to provide care, they also offer strategies for coping as a caregiver, what to do when the patient nears the end of life, and how to connect with other caregivers for support.
Another useful resource is Cancer
Care Connect at www.cancercare.org.10 Their material focuses on the psychosocial issues surrounding cancer care at home, including how to handle holidays and special occasions, and how to ask for or agree to assistance from others.
Other Web sites explain the use of devices such as oxygen tanks. One such site, www.dgoh.nhs.uk/home/_public/_servportals/respiratory/oxygen.asp, also provides information on using an oxygen concentrator and the safety requirements for oxygen use—such as the need to avoid smoking and open fires and to post signage to let others know that oxygen is in use.11
One Web site, www.clicsargent.org.uk/Home, deals with the specific needs of children and young people with cancer up to age 24 years.12 Designed to improve the care and support that is delivered to this group outside of the hospital setting, this resource is an excellent one for anyone caring for children and young adults with care. Unfortunately for those living outside of the United Kingdom, the site refers to resources such as children's' trusts, which are local partnerships of organizations that provide services for children items and are not available in other countries. In many parts of the United States, however, similar groups can be found. For example, Ronald McDonald House provides housing for families when the children are hospitalized and also offers resource lists and support when the child is home.13 Their Web site, http://rmhc.org/, gives additional information on their available locations and activities.
These and other Web sites offer excellent information, but others are not as good. Family members who are not trained medical professionals will not necessarily know which Web sites are to be trusted, so the health care team must provide appropriate datasheets and resources for the patient and family prior to discharge.
What are being called universal care including MENTAL HEALTH we already see in what are far-right, authoritarian, extreme wealth societies as only WINDOW DRESSING.
The American people are seeing billions of dollars spent on mental health but as we say ----the structures being built for mental health will not be our developed-nation US Rule of Law, US Constitutional rights=====PATIENT'S BILL OF RIGHTS American treatment. We see overseas where mental health treatment has from the start been assigned to families in their homes. Now, some family members want those citizens in their homes----families make sure one member stays at home caring for our citizens having mental challenges.
Below we see to where all these policies are moving-----we are being RE-EDUCATED from being compassionate and societal human beings---to being self-interested and feeling the other will bring us down.....this is SOCIAL DARWINISM.
It will become next to impossible for what are ever-deepening impoverishment citizens to deal with these PATIENT HEALTH ISSUES. Whether after-care for ordinary disease vectors or emptying our mental health facilities and clinic care onto individual families----WE THE PEOPLE THE 99% WILL NOT BE ABLE FOR THE MOST PART TO HANDLE THESE HEALTH RESPONSIBILITIES while paying PAYROLL TAXES for health savings accounts---you know OUR FEDERAL MEDICARE/MEDICAID/SS DISABILITY.
' It also raises concern about the negative effects of the length of time of caring for such patients and the role of socio-economic factors on the perceived educational needs of these families'.
J Adv Nurs. 2003 Dec;44(5):490-8.
Educational needs of families caring for Chinese patients with schizophrenia.
Chien WT1, Norman I.Author information
BACKGROUND:Schizophrenia is a disruptive and distressing illness for patients and family members who care for them. As in Western countries more than 20% of people with schizophrenia in Hong Kong are discharged to their homes, but their families are unprepared to care for them. Studies of caregivers' opinions about the information required to supervise patients are limited, particularly for the purposes of optimizing family-centred care.
The aim of this study was to identify the educational needs of Chinese families caring for a relative with schizophrenia.
A cross-sectional survey was conducted in Hong Kong with a random sample of 204 family members caring for a relative with schizophrenia. A Chinese version of the Modified Educational Needs Questionnaire, validated in a previous study, was used to identify educational needs that family caregivers considered important in caring for mentally ill relatives.
Educational needs perceived as important by caregivers included gaining information about early warning signs of illness and relapse, effects of medication and ways of coping with patients' bizarre and assaulting behaviour. Gender, education level and closeness of the relationship with the patient correlated positively and significantly with need importance. Conversely, the relationship between duration of caring for patient and need importance correlated significantly but negatively, indicating the adverse effect of enduring mental illness on family caregivers' interest in mental health education.
This study emphasizes the importance of assessing specific family needs in caring for a relative with mental illness. It also raises concern about the negative effects of the length of time of caring for such patients and the role of socio-economic factors on the perceived educational needs of these families.
We have shouted these few decades of ROBBER BARON corporate frauds, corruption, and crony takeover of our government agencies and elections that those DASTARDLY 5% TO THE 1% players being used to privatize all that is public-----that were openly allowed to ENRICH WITH INSIDER TRADING----were those handed the few million dollars locally for temporary small businesses while global 1% deregulated, privatized, used taxpayer money to build that public service or privatized agency structure. It started with our public works and public services----from utilities to roads and bridges----it has come to our public health and education these few decades.
Each time global 1% privatized our public agencies it was those 5% freemason/Greek players thrown those small business bones----told to be ready to pivot to the next round of privatization with new small businesses ----this has been the US economy of CLINTON/BUSH/OBAMA. Indeed, some of those top tier 5% are rich----those lower-tier 5% are still being thrown patronage for the next round of MOVING FORWARD and no doubt these 5% think they are going to continue with US CITIES DEEMED FOREIGN ECONOMIC ZONE GLOBAL CORPORATE CAMPUSES AND GLOBAL FACTORIES----but this is where that 5% get off the ROBBER BARON FLEECING----here we see the current 5% small business market-----all our strong public health trusts being sent to build global wellness corporations with those pesky 5% simply morphing into the next business
NOT CARING WHAT TOMORROW BRINGS ----SHOW ME THE MONEY AND WE WILL DO ANYTHING WE ARE TOLD---BUILDING EXTREME WEALTH EXTREME POVERTY DEEP STATE, AUTHORITARIAN, MILITARISTIC ONE WORLD FOR ONLY THE GLOBAL 1%.
As we always say------wellness has always been the best pathway to public health so having a wellness mentality is great. WE THE PEOPLE THE 99% IN US AND OVERSEAS have spent several decades exposed to the worst of industrial toxins in our environment or in our food and water. We already have those disease vectors so wellness is not going to help global labor pool continuously exposed to HYPER-INDUSTRIALIZATION.
McKinsey Report: Wellness is the next trillion dollar industry
A recently published McKinsey Research Report catalogs the anticipated growth of the consumer health industry and outlines three trends companies need to be aware of:
1. The consumer market is changing: expect developing economies to dominate in growth of consumer health spending – approximately 70% of over-the-counter (OTC) drug sales growth is expected to come from emerging markets, half of that from Brazil, Russia, India, and China.
2. Consumer behavior and attitudes are changing: consumers use the internet to research a broad array of health options – 96% of American adults who use the internet use it to look up health information- and are open to many different health options, including ‘alternative’ medicine – the North American market for alternative medicine is $16.4 billion.
3. The business landscape is changing: Retailers across all industries are expanding into health and wellness. Direct to consumer products and services are particularly ripe for disruption. A broad range of traditional and non-traditional healthcare players are diversifying their offerings in consumer health.
But those 5% are going to think they are part of a BROTHERHOOD even after they are thrown under the bus---MOVING FORWARD KILLING THE BEST PUBLIC HEALTH CARE STRUCTURE FOR 99% OF CITIZENS IN WORLD HISTORY......and yes, those same global 1% and their 2% will bring in trillions from this WELLNESS COURTESY AFFORDABLE CARE ACT.
We can bet that the global labor pool 99% of human capital now MOVING FORWARD to include US 99% black, white, and brown citizens----will not be exposed to WELLNESS----WORKING 15-18 hours a day eating cafeteria food will be that 'wellness'
Health & Wellness is the Next Trillion Dollar Industry | WMI
Posted by Kerri Krom on Dec 19, 2016 1:35:00 PM
Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern “Health & Wellness” consumer mindset and delve into 2014 wellness trends. Wellness, defined as the quality or state of being healthy in body and mind, especially as the result of deliberate effort, is a mindset we believe has seeped into the lives of the everyday woman, and has emerged as a lifestyle here to stay.
Which Product Categories Account for the Increasing Wellness Market Size?
There are several common threads that stand out across the various definitions of wellness. Wellness is multi-dimensional, holistic, changes over time and along a continuum, and is most importantly individual, but also influenced by the environment and community. The next trillion dollar industry globally, the Health & Wellness market space is dominated mostly by beauty and anti-aging product sales at $679 billion, followed by fitness and mind + body exercise ($390 billion) and health eating, nutrition and weight loss sales ($277 billion).
Other product sales that complete the Health & Wellness market are complementary and alternative medicines, wellness tourism, spas, medical tourism and workplace wellness. In the United States alone, women invest $125 billion against their nutrition, $40 billion against alternative medicine and $25 billion against OTC drugs.
The Wellthy Mindset
Wellness, the “new black,” is now a status symbol among consumers, who prioritize maintaining their well-balanced physical and mental health. We are experiencing a phenomenon where health is creeping into all aspects of consumer life and experience. The increase in wellness market size has brands taking notice, adopting the health creep, or consumerization of health. More consumers are gravitating towards products with embedded health benefits that are actually well designed, desirable, accessible, fun, tasty, interesting or storied.
Health & Wellness Industry Trends
Fitness and wearable technology sales (think FitBit, Fuelband and Timex Sport) is up $10 billion to $81.4 billion in wholesale sales in the US as 3.3 million fitness bands and trackers were sold in 2013. The digital fitness category is now a $330 million market, and that is just one of many fitness categories that is experiencing exponential growth. Healthier food sales are seeing serious growth as well, as 73% of consumers have switched to healthier versions of food items. Blenders, juice extractors and citrus juicers are top-growing small kitchen appliance categories.
Just as this consumer is mindful of her fitness and what she puts in her body, she tends to purchase beauty products that are more environmentally friendly. Health & Wellness industry trends reflect this, as organic beauty product sales are expected to grow 74% from 2013 to 2018. Vitamins and supplement sales will reach $13.9 billion by 2018, a 58% increase from 2008.
Health and Wellness Industry Trends 2017
In 2016, analysts reported that the global wellness economy reached $3.7 trillion and growth is expected to accelerate by 17% in the next five years. In 2017, we predict there will be a tremendous opportunity for marketers to meet the needs of health-focused consumers—in our 2017 Health and Wellness Industry Trend Report, we’ve identified strategic areas of growth within the category.
Wellness Marketing and You
As wellness market size increases, the industry is maintaining an equally healthy path as its consumers. Is your brand incorporating the health creep into its marketing efforts? For more information on our Health & Wellness market research view our free, on-demand webinar! For in-depth insight on how your brand can capitalize on wellness trends, contact Women’s Marketing Inc. online or call 203-256-4188 today.